Earlier this evening I attended a press screening for the new romantic comedy The Proposal starring Sandra Bullock and Ryan Reynolds. It is a moderately amusing film wrapped in a formulaic “chick flick” pita but that’s not the reason for this post.
The first trailer that ran in front of The Proposal was none other than Summit Entertaiment’s The Twilight Saga: New Moon.
The audience let out a low roar when the Summit logo came up and then you could hear a pin drop with Kristen Stewart and Robert Pattinson on screen. Then when Taylor Lautner appeared sans shirt… well, let’s just say there are a lot of fan girls out there. The screaming continued right through the wolf transformation so I tried to focus my hearing on the guy behind me yelling “booo!” to deflect the annoying shrieks.
When The Proposal’s final box office numbers for this weekend come in keep Twilight in mind. I wouldn’t be surprised if a few million dollars aren’t solely the result of Twilighters forking out $10 to see their beloved New Moon trailer on the big screen.
I’ll give it this much: the wolf sounds a lot more menacing with the added wattage behind him. Too bad his “not quite there yet” rendering shortcomings are accentuated when blown up on the big screen.