Disney and Sony have joined forces to co-market Blu-ray 3D hardware and software beginning this fall. For an undisclosed limited time, select bundles of Sony Bravia 3D televisions will come with the exclusive release of Tim Burton’s Alice in Wonderland and Bolt on Blu-ray 3D.
Twentieth Century Fox recently extended their agreement with Panasonic to market Blu-ray 3D software and hardware by bundling James Cameron’s Avatar on Blu-ray 3D exclusively with Panasonic 3D Viera HDTVs beginning this December. The move was designed to counter Samsung’s alignment with Dreamworks to bring together all four Shrek films to Blu-ray 3D exclusively with Samsung’s 3D HDTVs. Warner has partnered with LG to offer three IMAX nature films on Blu-ray 3D with their 3D sets.
The odd man out in the current Blu-ray 3D market overwhelmed with exclusive manufacturer and publisher deals are consumers. To date there are only two titles available at individual resale on Blu-ray 3D: Sony’s Cloudy With a Chance of Meatballs and starting next week, Monster House. The only other confirmed titles are Disney’s A Christmas Carol in mid-November and Sony’s Open Season by year’s end.
Sony’s Resident Evil: Afterlife is expected to be the first day-and-date Blu-ray 3D release in either December or January.