Starting at 8:20am PST, Amazon will be selling Peter Jackson's The Lord of the Rings: Extended Edition Trilogy on Blu-ray for only $39.99. This set typically sells for upward of $100 so the sale price is substantially lower than that. The cheapest I have seen it selling for was $43.50 about a week ago as the Gold Box Deal of the Day.
The way the Lightning Deals work at Amazon is they run for roughly two hours or until the product sells out. I guarantee you this one will sell out quickly, if not withing just a few minutes. If you want one then you had best act fast.
The link below will also take you to the main movies and television Black Friday Week 2012 page at Amazon.com so you can see what's on tap for the rest of today.
Browse all Amazon.com Blu-ray pre-orders